Workshop de Inovação no Varejo em Cascavel

Entre os dias 10 a 13 de abril realizamos em Cascavel, o Workshop de Inovação no Varejo. Um projeto criado pela ACIC Labs, uma extensão da ACIC – Associação Comercial e Industrial de Cascavel para promover a inovação nas empresas de Cascavel e Região.

O workshop foi criado para empresários do comércio varejista de Cascavel e região com o objetivo de provocar o empresário a pensar em inovação para seu negócio. A proposta foi em 3 dias discutir os movimentos de inovação no mercado global e local, as possibilidades de inovações no pequeno varejo e a elaboração de problemas para implantação de ações inovadoras com o objetivo de ser apresentado no Hackathon do Trimestre de Inovação do Varejo e contar com ajuda de uma equipe multidiciplinar para executar a proposta de uma solução.

A experiência de discutir e construir com os empresários foi fantástica. Entendemos que o maior desafio está na mudança de comportamento de observador das ondas (tendências de consumo) para uma atitude mais ativa, não somente aproveitando as ondas como criando a capacidade de antevê-las.

Para isso os participantes concluíram a importância dos trabalhos coletivos, como por exemplo esse projeto executado pela ACIC e ACIALabs – O Trimestre da Inovação do Varejo – idealizado para provocar mudanças geradoras de um novo patamar de competitividade do varejo. Entenderam que não existe um plano pronto de inovação da loja, e que é necessário acima de tudo, uma mudança de comportamento e liderança para orientar suas equipes num planejamento de médio e longo prazo, criando assim o ambiente necessário para a reinvenção da loja e do ato de consumir.

Desejo sucesso a esses empresários que iniciaram o caminho certo para uma nova dimensão da competitividade do varejo e parabenizo todas as entidades de Cascavel e todo o ecossistema envolvido neste projeto que se tornará um case para todo o Brasil.

Osmar Dalquano Junior
Sócio-Diretor
TRUESTARSBIZ
+55 (41) 98866-6070
osmar@truestarsbiz.com

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